It began as a colorful parade, creative and artistic to State Street, followed by a feast of music and food in Alameda. But festival in Santa Barbara Summer Solstice is now going to be a three-day event for the first time.
It starts on Friday with an afternoon of music in the Alameda of people waiting for the parade on Saturday, beginning at noon. Sunday, there will be art, food and music in the park all afternoon. You will also have an area of two children of the day, and tables of the great art of a public mural that local residents can be created with brushes and paint provided by the staff of the solstice.
Ultimate Bagels Alex Weinstein says Solstice is the day the second largest of the year. "The exhibition is a new company last year was just awesome. Bring plenty of people around the Tri-County that do not always know we're here."
Many companies say that the events center solstice this weekend will be a much needed economic stimulus. "And Santa Barbara does a great job promoting these companies and the promotion of these events in turn bring people and people spending money. That's what you really need the economy," said Weinstein.
Many increase their staff for the day and add products to know the will to act quickly.
"Oh, yes. And then we prepare for it and put things that are perhaps smaller," said Marsha Lewis of Persian rugs and jewelry. Those waiting for the parade often come in to shop and many first time visitors to your store. And if you have an element that can not go with the multitude of weapons, "are things and they come back," said Lewis.
In the workshop of the Solstice Ortega Street, the artists are using drills, saws and paint to create their floats. They also boost the economy. "Do not just buy a bunch of materials to make the parade, but we also have more on the list of artists than anyone and that are customers, mask makers, float builders and those people live here and they are spending on the economy local, "said Claudia Bratton, Director of the Summer Solstice.
The event is also a major attraction for people with limited income. "There is something for everyone," said Bratton. "It's free so if people are having fun even though you do not have to spend money to come see a parade or come watch a festival."
"As we begin Friday with the opening of the festival and the event on Sunday, which means we have more tourism because more people stay for the weekend," said Bratton.
