Zynga Inc., the online game company that’s preparing for an initial public offering, will generate $500 million in revenue for Facebook Inc. this year, according to GreenCrest Capital Management LLC.The maker of “FarmVille” and “CityVille” will pay $100 million for advertising on the social network, and Facebook’s 30 percent cut of virtual-goods sales in games will bring in $400 million, said Nitsan Hargil, an analyst at GreenCrest, in a conference call today. That represents about 10 percent of Facebook’s total revenue, he estimated.“Zynga is a very, very significant customer and we do not foresee that changing,” said Hargil, who’s based in New York.Zynga, owner of the four most popular Facebook games, announced plans last week to raise $1 billion in an IPO, which would mark the biggest offering for a U.S. Web company since Google Inc. in 2004. Facebook, the world’s largest social network, accounted for “substantially all” of Zynga’s revenue in its four-year history, according to the prospectus.Bookings, which include sales and deferred revenue, more than doubled last year to $838.9 million from $328.1 million in 2009. GreenCrest estimates bookings this year at the San Francisco-based company will almost double again to $1.6 billion.
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